In the range of the priority actions of the Olive Oil Sector Plan, established by the Implementation Plan by the Ministry of Agriculture and Forestry, Italian Telematic Commodity Exchange  S.C.p.A has been commissioned to carry out the project for the promotion of Italian Extra Virgin Olive Oil on the HO.RE.CA. channels  (hotels with restaurants, restaurants, canteens / catering and aperitiveries).

The project, whose definition is the result of an intense exchange with all the associations of the olive oil sector, offers an innovative approach in problem solving, related to the oil marketing. Starting from a virtuous assumption , in order  to encourage the consumption of extra virgin olive oil through the enhancement of the Italian product and the dissemination of a culture of quality among consumers, we tried to achieve this goal by using the channels interested in an offer towards their customers, distinguished by the quality and exclusivity of the restaurant services provided.


The initiative includes the unwinding of the following activities: 

 
In order to spread the project to all stakeholders it has been published in the Gazette, October 17, 2011, the expression of interest in joining the project